SCREENTECH

 Founded in 1993, ScreenTech is a manufacturer of custom and collegiate apparel, headwear and promotional products and serves the K-12 scholastic and collegiate markets in Alabama, Florida, Georgia, Mississippi and Tennessee. ScreenTech began operations in 1993 with sales in the K-12 scholastic market, college bookstore and college/university athletics departments. It grew to include souvenir/concessions sales at the athletic venues at the University of Alabama in 1998, Auburn University in 2004, and Troy University in 2002.

     In August, 2014 the "Stadium Collection"​ , Iron Bowl and Christmas themed fundraising programs began offering collegiate product to the K - 12 scholastic market. ScreenTech has been given licensing approval from both Auburn University and the University of Alabama to assist K - 12 schools raise needed funds for their school or school groups. This program has helped schools raise over $750,000 since its inception.

      This was largely due to the fact that in the fall of 2015 the Stadium Collection purchased and began distributing the Original Houndstooth clothing brand and, with AU licensing approval, introduced the Original Tradition brand for Auburn. The Original Houndstooth brand utilizes the houndstooth elephant logo with the University of Alabama script A as the primary mark associated with all products. The Original Tradition (AU) brand utilizes the iconic eagle logo with the interlocking AU logo as the primary mark associated with all products.​​